Created in an Auckland garage thirty years ago, children’s shoe company Bobux has evolved into a global leader known and loved the world over. New Zealand owned and operated, Bobux crafts products that are built to last, all whilst supporting healthy foot development.

Expert podiatry advice informs each Bobux design, with dedicated prototypes to suit every foot from 0-8 years old. There is the iconic Soft Sole for babies, Xplorer for ‘cruising’ and crawling tots, Step Up for first walkers, I-Walk for active toddlers and even a Kid+ range, perfect for bigger feet.

A multi-award-winning innovator, the brand also introduced SplashTEX waterproof technology to their designs, and completely re-invented the anatomy of children’s footwear with custom-created lasts.

When it comes to doing good for little feet and the planet, Bobux is there every step of the way.


Melbourne, Victoria, Australia

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