IMAGINARIA immersive play experience in Melbourne

IMAGINARIA is an immersive play experience that has just arrived in Melbourne. Families can navigate through a series of custom-built installations that are housed within a giant inflatable bubble. Each installation is fully interactive, with sound, scent and light activating in response to movement as you walkthrough.

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IMAGINARIA immersive play experience in Melbourne

There are seven worlds to explore within the space, each installation has a radiant lantern so kids can search and find each one as they walk around the space.

IMAGINARIA immersive play experience in Melbourne

The first installation titled ‘Echo Cave’ welcomes visitors to walk through the caves as the walls illuminate beautiful colours.

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IMAGINARIA immersive play experience in Melbourne
IMAGINARIA immersive play experience in Melbourne

The ‘Secret Garden’ is a magical sanctuary of glowing beams of light hanging from the roof just like a light-filled forest, this installation is very impressive.

IMAGINARIA immersive play experience in Melbourne

My kids loved the ‘Black Hole’ installation, this is a NASA inspired black hole simulator where kids can climb through the black hole.

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IMAGINARIA immersive play experience in Melbourne

To finish they have a beautiful jumping castle and an infinity bubble which fills with light and sound. There are staff stationed at every installation to make sure social distancing rules are being followed. Some are dressed to impress.

IMAGINARIA immersive play experience in Melbourne

“Trends in society are often reflections of our deeper needs, desires or values. We wanted to create a play experience that elevated you out of the digital fog and snapped you into the now. A creative reminder to slow down, be still and connect.”

Nick Ennis, Creative Director
IMAGINARIA immersive play experience in Melbourne

Imaginaria has been designed by a multidisciplinary team of fashion designers, architects, musicians, audiovisual artists, light projectionists, sculptors, stuntmen and circus stars, drawing inspiration from international trends and synthesizing a range of influences from art, technology, gaming and immersive play.

Imagined by:
Nick Ennis Founder & Creative Director
Lucy Ennis Founder & Designer
Tony Gasser Operations Partner & event management
Debbie Gasser Operations Partner & event management
Victoria Punturere Project Architect
Nick Azidis Audiovisual lead designer
Joli Boardman Specialist animator and interactive designer
Sophie Dubois Interiors and soft furnishings
Freddy Osler-Weppenaar Stunt designer
Alexander Albrecht Musical Director
Paul Findlay Branding specialist

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IMAGINARIA immersive play experience in Melbourne

Date: Friday 27 November 2020 – Sunday 31 January 2021 (Closed Christmas day) SEASON EXTENDED to 23 May 2021.
Time: various times, please check their website. Visitors must arrive 15 minutes before their session start time.
Location: The District Docklands, Waterfront Way, Docklands
Underneath the Melbourne Star Observation Wheel
Price: Weekday Tickets ( Tuesday, Wednesday, Thursday ) – $23.95
Weekend Tickets ( Friday, Saturday, Sunday )
Adult – $29.95
Junior/Concession – $27.95
Family – $97.00 for 2 x adults & 2 x kids
Tickets on sale via Ticketmaster or from the on-site box office subject to availability.
More information

COVID safety measures include:

  • Controlled capacity
  • Managed visitor flow and staggered entry
  • Daily deep cleans
  • Hand sanitising stations
  • Mandatory Face masks are required for any adult over the age of 18
  • Automated temperature reader upon entry
  • Ventilated air system
  • Germ protection via Zoono fogging system

Please note during COVID there may be slight delays expected to ensure social distancing.

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We try our best to provide accurate information on kid-friendly events around Victoria, but do recommend parents check details directly to confirm dates, times, prices as some details may be subject to change.

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